A competitive business game that simulates a sales or customer acquisition part of a business enterprise.
The simulation is set in an outdoor earmarked market area with multiple teams divided into business teams with roles, tools, aids and budgets.
Teams have to strategize, invest in resources and execute a customer acquisition strategy for different customer groups, while fighting off competition to maximize profit and return on investment..
For each customer type there are different tasks to be completed for which the team needs to plan and invest in resources of various kinds. These include